Justin Bieber broke a record Friday with new release “What Do You Mean?” becoming the fastest single to hit No. 1 on iTunes ever — and he had a little help from his famous friends.
Bieber leveraged his massive social media presence and an impressive list of Hollywood and music stars to help promote his new single “What Do You Mean?” And with almost 67 million Twitter followers, who can blame him?
The pop superstar had cleverly been uploading photos and videos of celebrities such as Miley Cyrus, Mark Wahlberg, Britney Spears and Ben Stiller counting down the days until he released the track. He will also perform the song live for the first time at Sunday’s Video Music Awards on MTV.
Bieber will be performing alongside other top music artists such as Nicki Minaj, The Weeknd, Demi Lovato and Kanye West as MTV hands out the coveted Moonman awards.
See a few of his well-known pals in their pictures and the complete list of who he recruited to help below.
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Ruby Rose
Ryan Seacrest
Xenia Deli
Doug the Pug
Todrick Hall
Steven Tyler
Jaden Smith
Jiff the Pomeranian
Florida Georgia Line
eTalk
Michael Buble
Chris Paul
Brooklyn Beckham
Calvin Klein
The Kane Show
Tyler Oakley
Elvis Duran
G-Dragon
King Bach and Anwar Jibawi
Carly Rae Jepsen
Gigi Hadid
Sébastien Cauet
Cody Simpson
Kate Hudson
Jason DeRulo
Larry King
Little Big Town
Kendall Jenner
Dan + Shay
Martin Garrix
Will Ferrell
Jack & Jack
Usher
Hailee Steinfeld
Ryan Sheckler
Tory Kelly
F–k Jerry
21 Pilots
Hilary Duff
Rudy Mancuso
Austin Mahone
Tony Hawk
Christina Perri
Alanis Morissette
CL
Luke Bryan
Meghan Trainor
Fifth Harmony
Madison Beer
Ed Sheeran
Little Mix
Big Sean
Halsey
The Fat Jew
Ashley Benson
Travi$ Scott
Shaquille O’Neil
Kylie Jenner
Lil Dicky
J Balvin
Alec Baldwin
Skrillex
Martha Stewart